06 Mar How To Set Up Your Facebook Page
HOW TO SET UP A FACEBOOK BUSINESS PAGE
Since Facebook is the network with the largest following online in Ghana, here is a guide to help get you started on the platform.
To create your facebook page, type in the url: facebook.com/pages/create
or click here to start. You will have to login ofcourse, but after that, you will be greeted by the following screen:
Here you can determine the type of business you are trying to set up.
Local Business or Place
Choose the Local Business or Place category if you have a physical address where your customers do business with you or that represents the physical area in which you offer your services. This is also a good option if you want to allow people to check in at your location or review your business on Facebook.
Company, Organization or Institution
Choose the Company, Organization or Institution category if your page represents an entity that is not location-dependent, such as Dell, NASA or the University of Phoenix. This category is also a good option for local businesses or places that want to list an address and allow check-ins, but don’t want customers to leave reviews.
Brand or Product
Choose Brand or Product if your page represents something that is sold through a variety of retailers. It’s a good option if you don’t need to designate a physical address.
Artist, Band or Public Figure
Choose Artist, Band or Public Figure if your page represents an individual such as a politician or a celebrity (real or fictional). This is also a good option if you want to market yourself separately from your Facebook personal profile.
Choose Entertainment if your page is related to books, magazines, movies, music or sports, but not individuals. It’s also a good option if you don’t need to designate a physical address with your page.
Cause or Community
If your page doesn’t fit under any of the above main categories (and subcategories), then choose Cause or Community as your page’s main category. However, look through the above options first to make sure that your page doesn’t fit better under a different category.
For this example we will show how we set up a business called GHSpots. We selected Company, Organization or Institution. Upon selecting it, we had to fill in the category which was “internet/Software” and then the name “GHSpots”:
Once that was done, we clicked Get Started to move onto the next section.
The next step is the page setup process. This part is broken down into 4 sections. About your page, adding your profile picture, adding the page as a favorite and determining your preferred page audience. The first section About, is where you fill in information about your company as well as the link to your website… if you have one:
The next section asks for your profile picture. This should be your logo. The proper dimensions for your facebook profile picture is 180 x 180 pixels.:
The next section allows you to add the page to your favorites, which means it shows up on your sidebar on your Facebook profile:
Once this is done, the final step is to set up your preferred page audience.
After this step you will be taken to your Facebook page. Note that you can skip these four steps and go straight to your facebook page, but you will have to fill it all out there which can be a pain.
Now currently, your page is an empty shell, but is live and can be found and viewed by people online. To hide the page, you need to go into your Page Settings and change the Page visibility to unpublished.
This setting is helpful if you need a couple of days to set up your page or if you need to get corporate or legal approval before publishing page content.
Now to edit the page and add your information. The first thing to do is to add a cover photo. The dimensions are 851px x 315px and it should visually represent the person, place or thing for which your page was created:
Once the cover photo is uploaded, you will have to update your page’s information under the About tab. Depending on the category you chose for your page, you will have specific information to fill out. For example, here’s the information you can add for a Company Organization or Institution.
Make sure that at least the Facebook Web Address, Short Description and Website fields are filled out.
The Facebook Web Address gives you your unique Facebook page URL (facebook.com/[yourpage]). The Short Description is a 155-character description of your page, and the Website is your website. The Short Description and Website fields are displayed in the About box in the left sidebar of your page unless you have a Local Business or Place page.
Finally, next to your page’s Like button is a Call-to-Action button. You can customize this button with Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video. Each of these actions can be linked to a specific URL where the action can be completed.
Once this is done, you are ready to start posting. Hope this was helpful. Let us know what pages you have set up or if there is anything we may have missed.